Domino’s Pizza Officially Opens in Kota Kinabalu - Marks Monumental Entry into Sabah

Staying true to its commitment of fulfilling the voice of its consumers, Domino’s Pizza is now serving and delivering its delicious freshly baked pizzas in Kota Kinabalu, Sabah. Its opening in Sabah recorded a milestone for Domino’s Pizza in Malaysia and Asia Pacific. Domino’s Pizza Malaysia is ranked the 15th largest market in the world as well as the 5th largest in Asia Pacific.

The grand opening was officiated by Steve Pizziol, Vice President, International, Asia Pacific Region, Domino’s Pizza International, together with Dato’ George Ting, Executive Chairman, Domino’s Pizza Malaysia & Singapore and Ba U Shan-Ting, Chief Executive Officer (CEO), Domino’s Pizza Malaysia & Singapore. Also present were senior representatives from Domino’s Pizza International and Domino’s Pizza Malaysia’s senior management and team. 

The new store located in Riverson, Kota Kinabalu marks the third store in Sabah following the opening of its first two in Bundusan and Inanam. The much anticipated Domino’s Pizza opening in Sabah was welcomed with open arms and overwhelming response by its fans.

Ba U Shan-Ting, CEO of Domino’s Pizza Malaysia & Singapore said, “We are truly humbled by the support shown by our fans here. We definitely felt the warm welcome from Sabahans especially with our record breaking opening day. The first store marked an all-time new record for the highest number of sales for opening week of a new store in Asia Pacific this year. On top of that, we also broke Malaysia’s record for best opening week in the past 20 years! All the hard work in setting up of a new market was well worth it with such fantastic response from our consumers.”

“Our opening in Sabah does not only mark our entry into here but it reflects our promise of ‘It’s All About You’, our customers. We have always had our sights set on Sabah and our fans reminded us that they were ready for us here. Prior to our opening, we had invested a substantial amount of over RM4 million to undertake market analysis, infrastructure, talent and technology development to ensure our preparedness and smooth operations in delivering quality service and products in Sabah. Thanks to our supportive customers here, we are excited to announce that Domino’s Pizza will be opening two more stores in Sabah by end of the year and we aim to open our market in Sarawak in the next two years. This is all in line with our target of hitting 300 stores in 2020.”

Domino’s Pizza Malaysia has grown from strength to strength since it began operations in Malaysia more than 20 years ago. With the opening of its latest store, Domino’s Pizza is available nationwide with 227 stores and counting.

During his speech, Steve Pizziol, Vice President, International, Asia Pacific Region, Domino’s Pizza International said, “Malaysia is an exciting and vibrant market and the introduction of the new Domino’s Pizza store in Sabah in very much in line with our global expansion plans. Congratulations to the Domino’s Pizza Malaysia team for sustaining a great momentum in continuously growing the market. This demonstrates the team’s strong capabilities in developing a well-balanced international brand with solid local insights and understanding.”

Domino’s Pizza’s success in Malaysia is driven by its commitment in providing great value and service to its customers while enhancing the lives of its customers, employees and the community. Leveraging on innovation and technology, Domino’s looks forward to enhancing its Domino’s experience through targeted customer service and a host of new introductions as it rolls out its newly launched brand promise, It’s All About You.

In conjunction with the introduction of Domino’s Pizza in Kota Kinabalu, and living up to the spirit of It’s All About You, a special partnership with MASWings was formed to create the first ever Domino’s experience on flight as well as to extend deliveries to remote towns in Sabah. Leading up to the official opening, Pusat Jagaan Anak-Anak Yatim Rumah Al Yakin in Sandakan were among the first to try out Domino’s Pizza for the very first time. The initiative marks a clear representation of the brand’s promise in creating memorable experiences for its customers and the community. The Domino’s MASWings flight, decked out in Domino’s logos and branding was especially arranged to fly the pizzas from Kota Kinabalu to Sandakan. In Sandakan, these pizzas were then personally delivered to the children to enjoy!

About Domino’s Pizza

Delivering more than 1 million pizzas a day worldwide, Domino’s Pizza is the world’s leading and fastest growing pizza delivery company committed to upholding the industry in product quality and operational excellence. Globally, Domino’s Pizza Inc. operates a total network of more than 14,000 owned and franchised stores throughout the U.S. and in over 85 markets. Domino’s internationally ranks in the top five companies in online transactions.

As at Q2 2017, Domino’s Pizza Malaysia is the largest Domino’s market in Southeast Asia and fifth largest in Asia Pacific. Established in 1997, Domino’s Malaysia is managed by master franchise holder, Dommal Food Services Sdn Bhd. To date, there are 227 Domino’s Pizza stores in the country.

At Domino’s Pizza, we take PRIDE in our commitment to enrich the lives of our customers, employees, partners, shareholders and communities. As one of the most lovable brands in Malaysia, we will go the extra mile for your smile as well as uphold our culture to ‘sell more pizza, have more fun’. Embracing our company’s philosophy of smart hustle, Domino’s is committed to provide customers with the ultimate pizza delivery experience, with its product satisfaction guarantee, 30-minutes delivery guarantee and 15-minutes take-away guarantee.

Forging ahead as an e-commerce entity, Domino’s Pizza has led many firsts in its digital platforms. Domino’s Pizza Malaysia has leveraged on the digital world to the best of its advantage and this began when it was certified as the first QSR company to provide an online ordering platform by the Malaysian Book of Records with the launch of its website in 2003. Domino’s Pizza Malaysia’s online ordering platform is also ranked #1 for its online speed of service in the QSR industry.

Domino’s is the award winner of the 2009, 2010, 2011, 2012 and 2016 Gold Franny Award, a distinguished Achievement Award of the International Franchise Association at the Domino’s Pizza Worldwide Rally. In a show of confidence by Malaysian consumers, Domino’s Pizza won Bronze in the “Restaurant & Fast Food" category of the prestigious Putra Brand Awards 2014, Silver in 2015, Bronze in 2016, Silver in 2017 and Bronze in 2018.