Fast paced, quick to
respond and sharp skills are outstanding traits in professional Esports
athletes. Domino’s Pizza is proud to acknowledge these exceptional characteristics
and the potential that Esports holds for Malaysians as it marks its entry into
the Esports arena with its official launch of Domino’s Esports.
In line with its
commitment to enhance the lives of its customers and fans, Domino’s Pizza has
embarked on a dedicated initiative through Domino’s Esports to support the
needs of the Esports community for greater development in Malaysia.
As part of this effort, Domino’s has been engaging with key groups in the local
Esports arena to gain feedback and deeper understanding while identifying
possible areas of focus for Domino’s to collaborate hand in hand with the
industry participants.
“We are a brand that is passionate about all that we do and this is driven by our ambition of creating value and enriching the lives of our customers. Although we are a pizza delivery company, we look beyond creating innovative new products and services. Especially in today’s launch, tech forward content that is relevant to the right target audience drives our strategies in engaging with our fans beyond offering quality products and services."
“We envision a long-term collaboration with Esports participants starting from the grassroots, all the way up to the professionals. There would be many discussions that we will be having with these different groups but our intention is simple – to understand what’s needed by the community and create a solution that will support the growth of Esports in Malaysia.
“Today marks the official chapter of Domino’s venture into the world of Esports. The Esports industry has a lot to offer. More and more Malaysians are getting serious and competitive about the world of Esports and this initiative demonstrates our support for this exciting arena. There is much potential in this industry and it goes beyond just being the player for the game. From being a gamer, to a streamer, to shoutcaster, to game developer and other technical expertise. Talent development in Esports is as just important as any other sector to ensure that young Malaysians are given the opportunity to flourish and grow and we look forward to partner with the industry participants to do just that. "We also know that pizzas are a gamer’s best friend and we plan to play an active role in addressing their needs,”Chief Executive Officer (CEO) of Domino’s Pizza Malaysia and Singapore, Ba U Shan-Ting, is clearly excited about this new venture.
In line with its
brand promise of It’s All About You, Domino’s strives to enhance customers’
experience across multiple touch points. A great amount of effort has been
invested to kick start the discussions amongst the key players in Malaysia. Among
the highlights of the discussion includes the urgent need to address the
grassroots development to as to enable the process of identifying and shaping
the players from a young age. Furthermore, "there needs to be an in-depth understanding of
the Esports industry to ensure that the community grows and benefits, above
commercial value or profitability, even with the involvement of corporations or
brands. Above all, there needs to be a structured approach in terms of
trainings to provide teams with the edge and skills-set needed to sharpen their
talent. "This
partnership provides a platform to develop an ecosystem in nurturing players
and cater to the needs of the community.
To kick off Domino’s
Esports, the international brand is teaming up with a leading Southeast Asian
based online gaming platform provider, Garena. This collaboration sees Domino’s Pizza’s tie-up
with the platform through three of their videogame titles namely Arena of
Valor, a popular multiplayer online battle arena (MOBA) game.
Offers for the
collaboration are available from November to mid-December 2018, via Domino’s Good Game Combo
where customers can enjoy one Regular pizza of their choice, one Twisty Bread,
their choice of sides and one 1.5L soft drink for only RM34.90. Customers also
can opt for the Well Played Combo, which includes two Regular pizzas of their
choice, one Twisty Bread, one Crazy Chicken Crunchies as well as their choice
of sides and one 1.5L soft drink for only RM54.90.
With the purchase of the combos, customers
are eligible to redeem one in-game unique code for Among the redemptions includes rare skins,
heroes, coins and weapons for gamers to up their ammo on their battlegrounds. Ready to take-on the Esports
scene, plans are underway for Domino’s Pizza to partner up with other key
players in the industry. Prior to today’s collaboration, Domino’s Pizza has
been involved in various activities and events, actively supporting the Esports
industry. Domino’s is set to
embark on a long-term journey to pursue its keen interest in collaborating with
various communities and partners in the Esports industry.
For more info on Domino's Pizza Malaysia promotions, visit http://www.dominos.com.my
About Domino’s Pizza
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Terima kasih atas kunjungan dan komen, sungguh sangat dihargai! Kalau ada kesempatan saya akan balas, InsyaAllah. Komen baik-baik tau!
Thanks for the visit, appreciate your positive comments!