500 Entrepreneurs In "Jadikan HALAL Pilihan Utama Anda" Campaign By HDC Under 2022 Budget Initiative

500 Entrepreneurs In "Jadikan HALAL Pilihan Utama Anda" Campaign By HDC Under 2022 Budget Initiative | A total numbers of 500 halal entrepreneurs from the micro, small and medium enterprise sector (PMKS) has been selected to participate in the "Make Halal Your Top Choice" campaign organized by Halal Development Corporation Berhad (HDC), was launched recently, as one of the programs under the 2022 Budget Initiative.

The campaign is the result of the proactive collaboration of the Ministry of International Trade and Industry (MITI) through its agencies, HDC and the Ministry of Finance (MOF) through the Unit Implementation and Coordination of Economic Stimulus Between National Agencies (LAKSANA), aims to accelerate the growth of the Halal industry to a higher level, with aims to increase the average sales of halal PMKS companies facilitated between 20%-30% during the campaign period from April to July 2022.

500 Entrepreneurs In "Jadikan HALAL Pilihan Utama Anda" Campaign By HDC Under 2022 Budget Initiative

The campaign is divided into two categories, namely the first, Improving Marketability PMKS Halal products in large supermarkets. To ensure this category a successful campaign, HDC has partnered with Lulu International Group and Lotus’s Store (Malaysia) Sdn. Bhd. This strategic partnership for the campaign have begin on  April 22, 2022 at all Lulu supermarket branches, while the campaign with Lotus starts  from 28 April 2022 with all branches Lotus’s across the country.

Whilst, the second category, namely the PMKS Halal Product Digital Branding Program, will involve collaboration with Food Panda Malaysia, an online platform provider (e-commerce) and leading logistics, which will run from June 1 to July 31, 2022. 

Various promotions and attractive prices will be offered throughout the campaign, which aims to improve sales reach and performance, as well as address the issue of visibility gaps local halal products competing with foreign halal products, towards increasing capacity and production capacity of local halal products.

The launching event of this campaign was completed by Datuk Lokman Hakim Ali, Chief Secretary, Ministry of International Trade and Industry (MITI), and was also attended by Mr. Hairol Ariffein Sahari, Chief Executive Officer, HDC as well as management representatives MITI’s highest and strategic partner of the campaign.

“I call on all parties to play their part in the effort elevating the country's Halal industry to be the world's Halal center. We need to always be ready and willing to explore the wide open opportunities in the Halal industry that are expected to provide remuneration and returns that are worth enough, 

 

“I believe, this Make Halal Campaign the Top Choice by HDC, with cooperation of private and government agencies, will be able to have a positive impact and benefits in increasing the productivity and competitiveness of the country's halal industry. ”

- Datuk Lokman Hakim

According to Datuk Lokman Hakim, the country's Halal export performance which recorded an impressive performance, where an increase of 19 per cent recorded for 2021, from RM30.5 billion to RM36.3 billion. This increase prove the importance of the Halal industry to the Malaysian economy. despite the challenges of Covid19.

In terms of sectoral contribution, the Halal food & beverage sector continues to be a contributor leading to the Malaysian halal economy with a total value of RM17.64 billion, followed by Bahan Halal RM13.49 billion, Cosmetics & Personal Care RM2.44 billion, Palm Oil Derivatives RM1.71, Industrial Chemicals RM0.75 billion and Halal Pharmaceuticals RM0.28 billion respectively second to sixth place. Halal Ingredients and Palm Oil Derivatives showed an increase which is impressive from RM8.83 billion and RM0.89 billion in 2020, respectively.

Among export destination, China has overtaken Singapore as the largest halal exporter on 2021 by RM4.6 billion and RM3.7 billion respectively, then followed by Japan, the United States and Indonesia.

In 2021, direct investment in Halal Parks in Malaysia was recorded a growth of RM210 million from the previous year. This shows that the attraction of Halal industry in our country has great potential despite the challenge of COVID-19 since 2020. 

For record, a total of 303 companies are operating in all 14 HALMAS-rated Halal Parks in throughout Malaysia, with 44 companies being multinational companies (MNCs), while 259 the company is a locally owned company.

The increase from global demand in turn increased the flow of Halal trade international and Malaysia is following from the transition to the Endemic Phase as well the opening of the international border which began last April 1.

HDC has set a high target for attracting and integrating at the very least 50,000 SMEs into the Malaysian Halal industry by 2030.

For more information, do check out https://hdcglobal.com/ and let's 'Make Halal Your Top Choice'